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"Glantz genuinely cares about their clients. They will ALWAYS go the extra mile and are very good at understanding brand communication in a way that a marketing agency would. In the last month, I have received several compliments on our branding and our Enterprize clients have taken notice on how we are maturing as a company."
Sonny Sultani
Founder / CEO
Optimizing performance for increased lead generation
Over time, the 120/80 team tested and optimized the performance of the website. We also A/B tested different introductions for the homepage that would decrease performance lag. We found users preferred objective language, minimal color palettes, and faster load speeds over engaging interactivity.
86%
of users reached the bottom of the homepage and engaged with the intended call-to-action
Concepting a memorable first-impression
To tie it all together, every new brand needs a hub. That’s exactly what we set out to do with the development of 120over80.com. We create a striking first impression that felt powerful, objective, and laser-focused.
CHALLENGE
120/80 is an Evanston-based startup with an expertise in digital marketing and data analytics. Their audience is quick and results-driven, so their identity and digital presence had to represent their attitude of being "self-proclaimed nerds"
SOLUTION
Glantz collaborated on a new identity system to be bold and eye-catching. From marketing collateral and flexible templates to a responsive website that captures their essence, 120/80 is a startup on its fast track to success.
Kickstarting the brand with marketing essentials
Using the newly-created logo, we extended 120/80’s identity system with marketing collateral. We designed letterheads and business cards and presentation templates that allowed the brand name to stand out.
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