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A website to valide the global launch of the new brand
Finally, we extended the brand to the digital space. Bila’s new website supports marketing efforts to capture leads via a contact form. By featuring a mix of manufacturing videos, compelling installation case studies, and impressive product stats, customers can quickly vet the company and see Bila’s potential.
50+
inbound contact requests to their website after their trade show exhibition
Bringing the brand to life
Launching the brand in North America required an instructive brand identity system. We used abstract visual devices and sophisticated typography to communicate the flexibility and lightweight nature of the product. These design themes cascaded across PowerPoint templates, sell sheets, corporate letterhead, and business cards.
CHALLENGE
Sunman came to Glantz with plans to launch a rebrand in North America and announce a new US factory. Our challenge was to position the business as a disruptor while leveraging its founder’s long-standing respect in the industry.
SOLUTION
Launching the brand in North America required an instructive brand identity system. Working with a global team, we crafted a multifaceted brand to help a solar panel company reinvent itself in a new market.
Naming an innovator you can trust
Our first step was naming the company. To differentiate it, we avoided literal “sun” tropes in both brand names and imagery. In the process, we considered each name’s meaning, length, ease to pronounce, and sonic and visual connotations. After creating a list of more than 100 company names, Bila Solar was the clear winner.
Launching the brand at a cleantech tradeshow
To premier Bila Solar, we created a tech-forward trade show booth to welcome customers. Bright pops of chartreuse guided attendees from afar to enter the booth, where they could touch the floating solar panels. The Bila team landed dozens of new customers.
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