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Building the startup’s brand identity system
The identity system leverages their previous work on company positioning, personality, mission, and tone. Our guidelines also offer best practices for logo use, color, accessibility, fonts, icons, illustration, and photography. This tool ensures anyone can execute the bioscience startup narrative with consistency.
CHALLENGE
Stemloop is a bioscience startup that develops “cell-free” biological sensors. Their logo lacked the purpose, credibility, and sophistication to attract new investors, talent, and partners.
SOLUTION
A brand identity system that honors their mission to create biosensors for environmental monitoring, human health, and biomanufacturing.
Collaborating with the bioscience startup team
Stemloop came to Glantz with a solid brand position and broad vision, including 40+ adjectives to describe their business. In a working session, we helped them hone their focus and be deliberate with their vision. We narrowed their adjectives to five: Forward-looking, Responsible, Determined, Resourceful, and Adventurous. These qualities became our acid test for all branding work moving forward.
“Glantz helped us realize a more sophisticated and accessible brand identity package, including an updated logo, photography, and illustrations. The Glantz Team worked with us through multiple iterations to ensure we felt Stemloop’s identity resonated through our brand assets.”
Kate Hildebrand
Director of Operations, Stemloop
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